Usborne Books Champion Teammates!


Deb Casey (603) 674-0674
UsborneDebCasey@aol.com

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Advanced Leadership Retreat 2009 - Tulsa OK

 

I am very pleased to introduce our new name and new logo designed to better represent our mission and our vision. For twenty years we have represented Usborne books, the very best children’s books in the world, and have built a strong, viable, ethical organization promoting literacy and family values. During these 20 successful years we have added, from time to time, a few non-Usborne products such as Mouse About the House and Learning Wrapups/Pallets that have proven to be valuable additions to our primary product line. With the acquisition of Kane/Miller Book Publishers, a well known international publisher of children’s titles with over 20 years of experience, we have the opportunity to further supplement Usborne books with product that will both complement and enhance our existing product line. We have built a nationally known organization with Usborne books and they will remain our primary focus and product line. As the saying goes,  “If it ain’t broke, don’t fix it.”  We are excited about the additional opportunity for growth with USBORNE BOOKS AND MORE.  

I am very proud of what we have accomplished in our first 20 years and I can’t wait for the next 20!
Randall White
President and CEO

Advanced Leadership opened with an excited bang as Home Office shared exciting details. We have a new name, log and 150 new titles!

 I will add another page shortly about all the information shared about our new logo, new company name and best of all... new titles! (Sorry I didn't have my computer with me on Thursday so this will be added shortly!! All I can say is you want to keep coming back here... it is awesome...
Here's the new titles we have coming at us.....
(this will be added after ALR) :-)

Kane-Miller books will be totally incorporated into our Product Line.... the new Usborne Books & More! They will be shared with us soon, maybe sometime February on our websites. Here is what our President shared with us:

 

Friday opened with Belinda Ellsworth who is on the Education Committee of the Direct Selling Association (DSA)

In talking about the perceptions around our nation of the economic situation is that we are poised to be in the perfect place to help boost family incomes! People are examining where can they bring in a second stream of income. With a low cost start-up kit, we have an ideal way for people to be able to jump on board with a kit for $199 or for

This is the time to share the excitement that while other companies are making cutbacks, we have the perfect platform with our company adding a new product line to share with families! We now have over 150 titles that fill in areas that we've not had product! Wahoo!

You will find that now is the perfect time to 'up your game'! Stores are working harder to get people to walk into their stores and the awesome news is that people are actually spending more on their purchases.  With companies making the focus to show the customer to see the  value. So let's talk about how you can really be The Leader Building a Million Dollar Team!  How can you be a good leader?
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A good Leader is a good Mentor, Coach and Trainer!

Be A Mentor
A mentor leads by example. They watch how you dress, interact, go to school appointments, hold parties, follow up with customers. They watch to see how involved you are with your business. They want to see you in action. Let's talk about

Be a Good Coach
Listening, guiding, cheering them on! Your biggest job as a coach is to be an encourager! Calling people up and encouraging them; remind them why they are doing this, asking them how did their party go last night, etc. It is important that you are calling them and giving them ideas! A coach gives them ton of ideas to use this week!

Be a Good Trainer
A good trainer shares "how to do it"! Here's an example of how you can be a good trainer:

Call new consultants that join your group and say to them: I want you to get on the call on Thursday at ....(time) at this phone number. I'll be on the call with you at the beginning. The next day I want you to call me at (time) and tell me your three ah-hah moments.

True Results: Ruth Smith does this and already has 9 recruits who have bronzed for her to earn the Cabo Travel Trip! She says that her new consultants love the series of five important subjects that are always customized to the season that we are currently in. This helps us to become better trainers as we listen to effective trainers. Ruth gets on to the call weekly for the first 5 minutes of Belinda's call to say hi to her new consultants. She tells them 'congratulations for being on the call' to each of her teammates who are on the call.

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What are you setting for expectations for those who are joining your team?
Are you telling them that they can come in for $99 and not do anything while they get a great deal of $300 of books? Or are you telling her that she can come in and earn $200 a week by holding two parties and $1200 a month by sponsoring five other people who are holding two parties a week. This can make such a difference to your family! That's the truth!

At all times you have a third coming into your group, a third staying, and a third leaving your group. This is a national standard in our industry. You should always be developing leaders and a team. You should focus on how many bronzes are their on our team, how many are close to becoming a supervisor. Each person on your team should be focusing on their personal recruits

If you were to divide your focus into 3 areas, let's take a quick a look at the skill sets that will increase or develop personal recruiting.

What are you doing to Create the Interest?

  1. Invite everyone to take a look at this business and take a look at what you have to offer.
  2. Create the Interest which will make more leads to you (Give out more packets)
  3. Follow up to see if they are interested.

If you are doing booth events or having parties; remember that you are creating more interest to joining your business. You can talk about how that on the average they can expect to be earning $1,800 a month for holding two parties a week and having a team of 5 that holds two parties a week. People will go 'wow' when you talk about benefits such as these.

For instance, you can add signage that talks about the BENEFITS they can get. You want to make your job look easy. Suggestions include for you to get there early to bring in the books, get parent helpers who will want to do what you do.

Another way to create interest is to have a little clipboard at your booth that ask very specific questions if they fill out this survey (rather than a box to just want to be in your drawing)

Have a child stand at your booth giving out coupons as they enter your booth.

Displaying the 'Join Up Kit' so that they can see what they can get for joining your business. Think about what are you doing to create the interest in your business opportunity. Remember to not prejudge as people walk into your booth display areas. If you've set yourself a recruiting goal for every single sales event you do. (How many recruiting packets am I going to give out and to later follow up on?)

Example of Benefits:

  • Flexibility - you can work around your family
  • Friendships - people join because of the product but stay in because of the friendships.

Skill Sets of a Good Leader:

  • Organized - 20 Recruiting Packets ready at all times! .... Business card/Info
  • Expectations - Expect you will get recruits
  • Confidence - Comes from how much business you have on your calendar
  • Believe in the Industry - Direct Selling Association
  • Believe in your company - This is a viable company - brings value to people's lives - its stable and great product!
  • Believe in Yourself!

Help Your New Recruit Bring in a Friend
What is the main thing that happens when someone brings in a friend in their first 30 days? Statistics have proven that they will both have a greater level of success. Why? They will brainstorm together! It will make the business easier and more fun for them! This all begins at the Interview Process.

Recruit Interview Process:

  • What interests you about Usborne Books?
  • What do you want to achieve?
  • How much time are you willing and able to give to this?

What is your Role at a Start Show?

  • Get her kit paid off with $400 to $500 in sales
  • Get her business  started with 3 to 5 bookings. (Encourage her to already have 2 on her calendar by the time of her starter show) Show opening: I am here tonight to introduce you to Mary's new business. .... you are going to fall in love with so many books tonight. At that time, I want to encourage you to book your own party. Our average hostesses earn $150 in free books for their kids. On the average we earn $100 to $125 for working a party. People love our books. If you are possibly interested in joining Mary in her new business, I have an information packet that you can take home with you. Let's turn this over to Mary now as she tells you about her new business....
  • Help her create interest by planting seeds. Give her a script.
    Who do you know that could use some extra income and would like to have more books??
  • Give her a coupon to describe how Mary can give them a Half Priced Kit!

Make every event a Recruiting Event! Parties, Booths, and Regionals

Have time to talk about product, program and opportunity! Have a special time to really connect with the customers/guests to 'take a look'.

Belinda shared info on How to recruit people through TAKE A LOOK Events:
(to know more about promoting group recruiting you should purchase Belinda's

Take a Look (in person or on teleconferencing) - your whole team should know when your take a looks are occurring [The Champion Teammates do this on the first three Monday nights on the phone - see www.usbornechampions.com/calendar.htm ] At a Take a Look, you always feature "Product, Program, and Profits". Give a little overview of the industry: you can make money at home parties, set your own hours, different ways to market the product from home parties to book fairs to online websales and school and library. Every parent wants the best for their children and with this product you can help their children with award-winning titles. Your new business will set you apart with so many different avenues where you cn bring in additional streams of income. The programs that are set in place to support you are a very affordable start up kit with a great value; your first hostesses will get double free credit where they can walk away with about $200 in books for about $54; monthly specials for customers. The companies that are surging ahead right now is that your friends will appreciate this because they can get specials. Now you are probably wondering "can I really make any money?" If you were doing this two nights a week with average home parties, you could be earning $200 a week and if you decide to add the stream of income of supervisor overrides by sponsoring 5 others who are holding two parties a week, you could have an additional $1,200 in your pocket every month (*based on supervisor overrides on their sales)

You are going to help people education their children, make extra money and will increase your confidence by building your own business. I'm encouraging you to sign up tonight.

By joining the TAKE A LOOK with your team... you don't have to worry about the words. The leader at the meeting will share with those guests you bring!

- Sure wish you were here... can you come to National .... you would love it here! Click for:
Friday Leadership Workshop
Ideas to Increase Your Business in a Touch Economy
Brainstorming Ideas in 3 Areas
Consumer Product Safety Act


Have you considered starting a business from home? Check over our team's training to explore how you can share the gift of reading with children in your life with Usborne Books & More. Email Deb Casey with any questions or excitement you have at UsborneDebCasey@aol.com

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